Colors

Overview

Colors are very important for one brand to be recognizable and well presented to the audience. IAA brand color distinguishes our brand from competitors and creates consistent experiences across marketing and our web, app, and internal applications. Colors should always be used in meaningful and intentional ways in order to create patterns and visual cues. IAA uses three types of colors - primary, secondary, and neutral color pallets.

All base colors have derivative colors which should be used to improve contrast, visibility and legibility of content.