IAA Logo

Overview

Using IAA's logo consistently builds brand equity and protects the trademark. Follow the guidelines throughout the visual standards to ensure proper use. Download logos from the Resources section.

Logo Incorrect Usage

Don't stretch or squeeze

Don't add drop shadow

Don't use unapproved colors

Don't add text to close

Don't use low quality artwork

Don't use logo in copy

Don't use old artwork with logotype

Don't place within another shape

Don't place on a background that is busy or provides inadequate contrast

Logo Placement

Place IAA's logo at the top of communications, preferably in the upper-left corner or in the lower-right corner for emails.

Example of proper Logo Placement

Example of Logo Misuse

Logo is squeezed
Logo is on a busy background
Logo is placed on the right hand side of the communication

Logo does not have adequate spacing inside red square
Logo is not white
Logo ls cut off
Logo is positioned wrong for a communication

Logo placed at the top right hand corner
Logo had bevel and drop shadow